BCC Launch Campaign To Persuade People To Buy Regulated Cannabis

The Bureau of Cannabis Control (Bureau) announced today the launch of a statewide public information program, “Get #weedwise”, encouraging consumers to only purchase cannabis from licensed businesses and warning unlicensed businesses to become licensed.

The “Get #weedwise” campaign includes extensive outreach educating consumers about the risks associated with cannabis purchased from unlicensed businesses. The campaign also educates unlicensed businesses about the need to be licensed and the consequences of continuing to operate without a license. Currently, all commercial cannabis businesses in California must be licensed by the state and comply with local rules related to commercial cannabis activity in their jurisdiction.

The Get #weedwise campaign is multilingual and will use a variety of advertising methods. For example, Get #weedwise digital advertising will warn consumers about dangerous, foreign material – including chemicals, mold and fecal matter – that can be found in illegal, untested cannabis. The campaign will also include alerts to illegal businesses informing them that they could face confiscation of cash or cannabis by engaging in unlicensed activity.

A link to the advertising images with a description of each can be found here –https://bcc.ca.gov/consumers/weedwise.html.

“This public education campaign is the first to focus on educating consumers about the differences between cannabis purchased from licensed retailers and that from illegal businesses,” said Lori Ajax, Chief of the Bureau of Cannabis Control. “We believe that this campaign will directly impact consumer safety by clarifying that only cannabis purchased from licensed retailers has met the state’s safety standards, while sending a clear message to unlicensed businesses that they need to get licensed or shut down.”

Consumers can verify the legal status of a cannabis business by visiting the Bureau’s Online License Search at www.CApotcheck.com.

 

Get #weedwise

What’s in your weed shouldn’t be a mystery. Shop licensed cannabis retailers only.
Do you know what’s hiding in your counterfeit edibles? Shop licensed cannabis retailers only.
Does your oil have something to hide? Shop licensed cannabis retailers only.

The Get #weedwise campaign is multilingual and will use a variety of advertising methods. For example, Get #weedwise digital advertising, shown in the samples above, will warn consumers about dangerous, foreign material – including chemicals, mold and fecal matter – that can be found in illegal, untested cannabis. The campaign will also include alerts to illegal businesses informing them that they could face confiscation of cash or cannabis by engaging in unlicensed activity.

“We believe that this campaign will directly impact consumer safety by clarifying that only cannabis purchased from licensed retailers has met the state’s safety standards, while sending a clear message to unlicensed businesses that they need to get licensed or shut down.” –Lori Ajax, Chief of the Bureau of Cannabis Control

 

PRESS REPORTS

Weedwise Campaign By California Marijuana Regulators Slams Illegal Pot

#Weedwise Campaign By California Marijuana Regulators Slams Illegal Pot

California Launches Anti-Illegal Cannabis Campaign

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Author: Sean Hocking
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