Cannabis sponsorships: How a local dispensary outsmarted Aurora at Pride

Last summer, the names of prominent licensed producers were almost inescapable due to being plastered everywhere because of sponsorship tie-ins at music festivals, concerts, and community events like Pride. In 2018 alone, Tweed sponsored the Field Trip Music Festival and Toronto Pride, while Aurora Cannabis hosted the Aurora Illumination Series, a series of concerts across […]

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Author: Mike O.
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