The putting-CBD-in-everything craze will reach a new level on Saturday when fast-food chain Carl’s Jr releases a specialty cheeseburger at one of its Denver locations topped with CBD-infused sauce.
CBD stands for cannabidiol, one of the more than 100 chemical compounds found in the cannabis plant.
Carl’s Jr’s “Rocky Mountain High CheeseBurger Delight” will be sold Saturday exclusively at the burger joint’s location at 4050 Colorado Blvd.
Retailing for $4.20, the burger will have two beef patties topped with pepper jack cheese, Carl’s Jr’s “Crisscut” waffle fries, pickled jalapenos and a signature “Santa Fe Sauce” infused with 5 milligrams of CBD. Customers must be 18 or older to buy it and are limited two burgers. Sales start at 6 a.m. and will continue until supplies run out or the store closes.
The burger may be hitting the market exclusively on April 20 — a.k.a. 4/20, the high holy day of the marijuana consumer’s calendar — but it won’t contain anything considered illegal at the federal level. The CBD in the sauce is derived from hemp, not THC the cannabis compound that gets marijuana consumers high. Advocates tout CBD’s relaxing and pain-relieving effects but just how the burger will make each diner feel is unclear.
Widespread use of CBD in food products got a regulatory green light in Colorado last year when then-Gov. John Hickenlooper signed a bill into law that said hemp should be treated the same as any other a food ingredient. The hemp industry scored an even bigger win in December when President Trump signed a federal farm bill that reclassified the plant as an agricultural product, not as a controlled substance like its cousin marijuana.
The proliferation of hemp-derived CBD products has been swift. It is available in everything from salves and tinctures on drug store shelves to coffee and hot cocoa. Now, for a limited time only, it can be had in burger form.
“Part of our strategy centers around being the first quick-service restaurant bringing bold and unexpected flavors to the masses,” the company wrote in a news release. “CBD is one of the hottest culinary trends right now, and what better place to test this new burger than in Denver, a city that has been a trailblazer in the CBD movement.
“In partnership with Bluebird Botanicals, we have done our due diligence and are bringing this to our consumers in a safe and delicious way, and we’re thrilled to be testing on April 20, 2019,” Carl’s Jr officials wrote in a news release. “We are currently testing at one store in Denver, and there is potential to expand as regulations allow.”
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Author: Joe Rubino
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