Call it a troll or a prime marketing opportunity. Either way, a Denver hemp company plans to piggyback on Carl’s Jr’s CBD burger test run Saturday by giving away free samples of its own product outside the chain’s Colorado Boulevard restaurant.
Functional Remedies, self-described as “the only vertically integrated hemp oil company” plans to have a team stationed outside the Carl’s Jr location at 4050 Colorado Blvd. from 10 to 11 a.m. Saturday to give away samples of the company’s whole-plant, lipid-infused hemp oil.
In a news release, the company explained its product is hand-pressed and derived from the most nutrient-dense hemp plants. The result, Functional Remedies claims, is “highly efficacious products” that are “far superior to CBD isolate and concentrate products.”
CBD, or cannabidiol, is one of the more than 100 chemical compounds found in the cannabis plant. Advocates say CBD provides relaxing, anti-inflammatory effects. It is the active ingredient in a Food and Drug Administration-approved medicine. There will be 5 milligrams of the stuff in every “Rocky Mountain High CheeseBurger Delight” Carl’s Jr sells on Colorado Boulevard Saturday.
“People are hearing about CBD everywhere, but there’s still an education process happening,” Functional Remedies Chief Marketing Officer Tony Tomassini said in news release. “We want to give Denverites – and the world – the opportunity to try our products and experience the difference that a true, full-spectrum hemp oil can make in their daily lives.”
Carl’s Jr’s CBD burger is going for $4.20 and is only available to customers ages 18 and up, limit two per customer. The restaurant will open up at 6 a.m. for the test run. It’s perhaps the most high-profile experiment with CBD-infused food product by a national company to date.
The CBD Carl’s Jr is using is being produced by Bluebird Botanicals of Louisville.
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Author: Joe Rubino
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