Want Media Attention? Be Newsworthy

The cannabis industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and public relations campaigns, and seeking general news coverage. At the outset of legalization, media outlets persistently sought news from cannabis companies. Now, the burgeoning industry offers plenty of sources with interesting […]

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Author: Judy Campbell
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