Prana Principle (the Power of a Brand): European Mystique

(Prana Principle is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of mg Magazine.) For Prana Principle, branding was not about creation but translation. The company leveraged the reputation and history of its twenty-five-year-old corporate parent, APAX Nutrition Europe Ltd. The corporation […]

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Author: Rob Hill
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